NEW PRESENTATION: The State of Video Gaming in 2026. After only three weeks, my 2025 report became my most read presentation/blog post since mid-2021. The goal of this year’s release is not to check-in on last year’s themes or add another year to existing charts. Instead, it’s to uncover where sustainable growth is (and isn’t) in video games, review how “interactive entertainment” has transformed beyond "video games,” and confront a surprising truth: In most mature markets, video games have been losing the attention war for a half decade.

Some other highlights include the extraordinary scale of Roblox (which now has more monthly hours of engagement as Steam + PlayStation + Fortnite combined, and hit 83% of Netflix’s engagement in Q3 2025), the ferocity of the Chinese video game ecosystem (now 50% of global growth), the potency of iGaming (smaller than online sports betting, but only because it’s legal in far fewer states and regions), and drastic changes in the lives of Men 18-34 (one of video gaming’s most important customer groups).

And much more.

I very much hope you enjoy it. In advance, I also recorded a new interview with Ben Thompson / Stratechery, which you can read or listen to here (Paywalled).

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